Logo & Brand
The simplicity and strength of the name MOD gave us the opportunity to explore some fun applications before finally landing on a sturdy framed M symbol.
The symbol mark was chose after exploring many options through our sketching process. We loved that the chosen symbol seamlessly combined three visuals: The letters M and V for the name of the club, and the subtle image of raised arms in a volleyball stance.
The final form acts as a sturdy base for the brand, and the lockups we built around it are highly scaleable to allow for all uniform and digital applications.
Color Palette and Typography
Working within an already. chosen uniform color set, we had some creative restrictions when deciding on the palette. This made us reach for unexpected choices and interesting combinations in a fun way. We landed on a dark navy-teal and a bright gold with the main idea being differentiation from other teams in the area. With the majority of other teams in the division using red and blue, our palette does this job well.
We had our symbol built first in this project, so our typography choices were narrowed down to something with square letterforms to fit the same aesthetic. As the name implies, Rigid Square is a geometric sans serif with rigid corners and a strong, sturdy form factor. We used this typeface as the base for the word mark and added some custom alterations to the letterforms for full ownership of the mark. It is also the primary typeface for all marketing and design applications. Montserrat is the highly legible secondary type for use in more functional typography applications.
