![Discovery presentation](https://assets-global.website-files.com/64cd71f014ce6df1b0835be3/64d44258240b51b7934f9e76_Riggo-Discovery%20Presentation.jpg)
Logo
Riggo came to us as "RigGoh". A spelling slight of hand that the founders developed early on. We suggested they drop the H and staggered capitalization to become the more streamlined, "Riggo"
After the name alteration, we began strategizing lockups and symbol possibilities for the brand. Riggo aimed to be a leader in freight technology with a proprietary product that optimized shipment scheduling, fleet routing, and quoting. The logo needed to reflect this tech leadership, but also be grounded in a sense of approachability.
The final mark is a take on a capitol letter R built from two stacking shapes. The small square is representational of a point on a map, and references the shape of a circuit or bit for the technology focus of the brand.
![Full color Riggo primary lockup on Dark purple](https://assets-global.website-files.com/64cd71f014ce6df1b0835be3/64d44258a6415cf329ebf355_Riggo-Full%20Color%20on%20dark.png)
![Teal symbol on purple](https://assets-global.website-files.com/64cd71f014ce6df1b0835be3/64d44259a58805a8c1b88fcc_Riggo-Symbol-Teal%20on%20Purp.png)
![Riggo symbol-purple on teal](https://assets-global.website-files.com/64cd71f014ce6df1b0835be3/64d442598eace5bad3803c67_Riggo-Symbol-Purp%20on%20Teal.png)
![Vertical logo lockup-full color on dark](https://assets-global.website-files.com/64cd71f014ce6df1b0835be3/64d4425b8bf75a595d004782_Riggo-Vert-On%20Dark.png)
![Vertical logo lockup-white on purple](https://assets-global.website-files.com/64cd71f014ce6df1b0835be3/64d4425a51cab34a697cc8ee_Riggo-Vert-White%20on%20Purp.png)
![Business card design](https://assets-global.website-files.com/64cd71f014ce6df1b0835be3/64d44259f09e4c0aa5e61dd6_Riggo-BusinessCard-2.jpg)
![Technology that delivers](https://assets-global.website-files.com/64cd71f014ce6df1b0835be3/64d442598bf75a595d004618_Riggo-Technology%20That%20Delivers.jpg)
![Teal logo on purple pen](https://assets-global.website-files.com/64cd71f014ce6df1b0835be3/64d442588bf75a595d0044d0_Riggo-Pen.jpg)
![Logo on hat](https://assets-global.website-files.com/64cd71f014ce6df1b0835be3/64d442588e8082fd7c4aff1d_Riggo-Hat-mockup.jpg)
![Brand guidelines](https://assets-global.website-files.com/64cd71f014ce6df1b0835be3/64d44258a58805a8c1b88eb1_Riggo%20Brand%20Guidelines.jpg)